CREATIVE LEADER. FILMMAKER. NERD.

In the first chapter of my professional career, I was an independent filmmaker, writing, directing, editing and co-producing Groove, a feature comedy about one night in the San Francisco rave scene. Starring a cast of unknowns (including a young Nick Offerman & Hamish Linklater), we sold it at Sundance to Sony Pictures Classics. This led to November, an experimental drama with Courteney Cox shot on mini-DV video. It won the Cinematography Award at Sundance and was also bought by Sony Pictures Classics.


My indie film experience taught me great work comes from activating everyone’s own inspiration around a common idea. And creative leadership is less about being a sole visionary applying a dictatorial force on the work, and more about discovering connections across a team’s collective excitement to bring an expression of your vision to life.


This insight informed the second half of my career as a creative director, ECD, and Chief Creative Officer at the agency Mocean. I've taken my creative, leadership and management skills as a filmmaker and applied them to Mocean's creative teams for projects, campaigns, and the culture & process of the company at large.


Continue below to see how my current skills grew from the thrilling, challenging, chaotic fun of everything that came before.


Enjoy the work!

SAY HELLO

CREATIVE LEADER. FILMMAKER. NERD.

As a director and Chief Creative Officer of MOCEAN, Greg and his team have created dozens of award-winning campaigns for top entertainment and consumer brands, including Disney World, Chevrolet, HBO, FX, Sprint, Cinemark Theatres, Netflix, TNT and Amazon. He recently oversaw the development of, and directed, the Disney+Chevy Bolt commercial campaign.



In his early career as an independent feature filmmaker, Greg wrote & directed Groove, about one night in the underground rave scene, and directed November, an experimental drama starring Courteney Cox & Nick Offerman. Both films premiered at Sundance and sold to Sony Pictures Classics.


SAY HELLO

SKILLS

Leadership & Management

Culture, team building, mentorship? Yep. Growth plans, business models, EBITA? Check!


I live by the belief that to be a good manager of a creative company you have to keep growing as a creative. This not only helps me make informed decisions about the business and work, but engenders trust among teams who see me not just as a manager, but a fellow maker.


As a filmmaker, I learned that the skills to run a successful set are the same to run a successful company: Enthusiasm, listening, collaboration, empathy, and an ever-evolving balance of the ideal and the real in pursuit of an unwavering vision.

Creative Direction

Whether it's talking big-picture with a strategist, rallying teams to dive into a new brief, or developing specific concepts and scripts with a team of writers, I've always seen being a Creative Director as a bridge between management and making, and in my own creative work, a natural part of realizing something on set as a director.


With my breadth of experience over 20 years as an editor, writer, producer, and director in both long- and short-form work, I bring an understanding not only to people's individual roles, but how they connect to bring the larger whole to life.

Directing

My directing experience spans table tops & insert stages, large-scale sets & VFX, and character & performance-based spots. I've got a special love for comedy, but have surfed across many genres in brand and entertainment.


I've been lucky my entertainment & brand work has led to directing some of the best talent in the business: Ben Stiller, LeBron James, Samantha Bee, John Travolta, Kiernan Shipka, Will Ferrell, Neil Patrick Harris, Larry David, Sarah Paulson, Nick Offerman, Molly Shannon, Jon Stewart, Paul Giamatti, Matthew Broderick, Amy Adams, Jennifer Connelly, John Oliver, Courteney Cox, Elijah Wood, Kumail Nanjiani, Vera Farmiga, Daveed Diggs, Jessica Alba, Patrick Warburton and many more.

Mixology

Sweet & refreshing or complex & herbal, I've got you covered. Though in life, you really only need one cocktail:


Sazerac

2.5 oz Old Overholt rye

6 dashes Peychaud's bitters

Sugar cube

Absinthe rinse

Lemon twist


Muddle sugar and bitters with dash of water, add rye and stir with ice. Strain, up, into chilled, absinthe-rinsed rocks glass, twist lemon peel over top and discard. (Never drop it in!)


CLIENTS

Share by: