GOD OF WAR: RAGNARÖK CAMPAIGN
PLAYSTATION
CCO, Director
Creating the global launch for one of gaming’s biggest franchises.
Anyone familiar with this wildly successful video game series knows how epic, dramatic and violent it is. But our strategy team's research revealed a surprising tonal shift after the introduction of Kratos’ son, Atreus. From a violent God to a struggling father, the internet suddenly saw Kratos in a different (and humorous) light.
Enter three celebrity dads, their kids, and one iconic loincloth. The campaign premiered during the World Series, with an extended cut on Entertainment Weekly's website and custom social spots tailored to each celeb’s socials that expanded the story.
We pulled in a whole new audience and smashed records: it became PlayStation’s fastest-selling first-party launch ever: 5.1M copies in five days. It crossed 11M in only 3 months, outpacing 2018’s entry, which took over a year to hit 10M.
ENTERTAINMENT WEEKLY EXTENDED CUT
SOCIAL CAMPAIGN
CREDITS
MOCEAN
Greg Harrison, CCO & Director
Erica Coates, COO & Executive Producer
Allan Gungormez, EVP Strategy, Concept & Lead Writer
Clark Rogers, ACD, Concept
Sean Clements, Writer (on-air spots)
Jon Monson-Foon, Writer (social spots)
Alyson Fishbein, SVP Entertainment
Renee Szostak, Account Director
Spencer Jarrold, Production Director
Hyeri Choi, Producer
Valerie Lopez, Supervising Producer, Production
Amanda Cueva, Production Coordinator
Austin Sepulveda, Line Producer
James Heth, Line Producer
Matt Delamater, Creative Director, Editorial
Zachary Weinberg, Editor
Austin Cadman & Anthony Bonetti, Assistant Editors
Douglas Salkin & Ken Peltan, Post Supervisors
Scott Angel & Brandon Halverson, Post Supervisors
Joseph Whiting, Colorist & Conform Artist
James Knott, Colorist
Andrew Handrich, Conform Artist
Grace Kim, Graphics
Brian Strauss, Motion Graphics
Brian Magill, Mixer
PLAYSTATION
Eric Lempel, SVP & Head of Global Marketing
Jill Erb, Senior Director Marketing Partnerships
Kosi Egbuta, Director Influencer Partnerships
Tala Rodriguez, Senior Brand Manager
AWARDS
Digiday Video & TV Awards
Best Ad
Best Multi-Platform Video Campaign
The One Show
Influencer Marketing | Finalist
American Advertising Awards
Best In Show | Los Angeles
Internet Commercial Campaign | Gold, Los Angeles
National TV Commercial | Gold, Los Angeles
Internet Commercial Campaign | Gold, District
National TV Commercial | Gold, District
Internet Commercial Campaign | Gold, National
ANA Reggie Awards
Influencer Marketing | Gold
Shorty Awards
Gaming | Gold
The Drum | Chip Shop Awards
Best Use Of Celebrity | Finalist
Clio Entertainment
Best Games Live-Action Spot | Bronze
Best Games Live-Action Campaign | Bronze
