CREATIVE LEADER. FILMMAKER.
AI EXPERT.

In the first chapter of my career, I was an independent filmmaker, writing & directing Groove, a feature comedy about one night in the San Francisco rave scene. Starring a cast of unknowns (including a young Nick Offerman), we sold it at Sundance to Sony Pictures Classics. This led to November, an experimental drama with Courteney Cox. It won Best Cinematography at Sundance and was also bought by Sony Pictures Classics.


My indie film experience taught me great work comes from activating everyone’s inspiration around a common idea. And creative leadership is less about being a sole visionary applying a unilateral force on the work, and more about discovering connections across a team’s collective excitement to bring an expression of your vision to life.


This insight informed the second half of my career as a Creative Director, ECD, then Chief Creative Officer at the agency MOCEAN. I've taken my leadership skills as a filmmaker and applied them to MOCEAN's creative teams for projects, campaigns, and even to the process and culture of the company.


Continue below to check out the things I learned along the way...

SAY HELLO

CREATIVE LEADER. FILMMAKER. NERD.

As a director and Chief Creative Officer of MOCEAN, Greg and his team have created dozens of award-winning campaigns for top entertainment and consumer brands, including Disney World, Chevrolet, HBO, FX, Sprint, Cinemark Theatres, Netflix, TNT and Amazon. He recently oversaw the development of, and directed, the Disney+Chevy Bolt commercial campaign.



In his early career as an independent feature filmmaker, Greg wrote & directed Groove, about one night in the underground rave scene, and directed November, an experimental drama starring Courteney Cox & Nick Offerman. Both films premiered at Sundance and sold to Sony Pictures Classics.


SAY HELLO

SKILLS

Creative Leadership

I believe that to be a good manager of a creative company you have to keep growing as a creative.  With my breadth of experience over 20 years as an editor, writer, producer, and director in both long- and short-form work, I bring an understanding not only to people's individual roles, but how they connect to bring the larger whole to life.


As a filmmaker, I learned that the skills to run a successful set are the same to run successful creative teams: enthusiasm, listening, collaboration, empathy, and an ever-evolving balance of the ideal and the real in pursuit of an unwavering vision.

AI + Machine Learning

For the past two years, I've been leading MOCEAN's experimentation and implementation of AI across the agency, focusing on empowering human creativity. 


This includes a robust employee AI education program for tools like Midjourney, Firefly, Runway, Sora, ElevenLabs, ChatGPT, and Gigapixel; Lecturing on AI for major studio and streamer clients like Disney, HBO, Fox and the NBA; and appearing in numerous articles and podcasts.


Most recently I launched Future Of Creativity, a free newsletter about AI's impact on film & advertising.

Directing

My directing experience spans table tops & insert stages, large-scale sets & VFX, and character & performance-based spots. I've got a special love for comedy, but have surfed across many genres in brand and entertainment.


I've been lucky my work has led to working with some of the best talent in the business: Ben Stiller, LeBron James, Samantha Bee, John Travolta, Larry David, Kiernan Shipka, Will Ferrell, Neil Patrick Harris,, Sarah Paulson, Nick Offerman, Molly Shannon, Jon Stewart, Paul Giamatti, Matthew Broderick, Amy Adams, Jennifer Connelly, John Oliver, Courteney Cox, Elijah Wood, Kumail Nanjiani, Vera Farmiga, Daveed Diggs, Jessica Alba, Patrick Warburton and many more.

Mixology

Sweet & refreshing or complex & herbal, I've got you covered. Though in life, you really only need one cocktail:


Sazerac

2.5 oz Old Overholt rye

6 dashes Peychaud's bitters

Sugar cube

Absinthe rinse

Lemon twist


Muddle sugar and bitters with a dash of water, add rye and stir with ice. Strain, up, into chilled, absinthe-rinsed rocks glass, twist lemon peel over top and discard.

CLIENTS