AI + Creativity: Opportunity Or Threat?

Artificial intelligence is rapidly reshaping the landscape of creativity, sparking both excitement and fear among the creative community. Agencies now find themselves at a crossroads, where innovative AI-driven tools promise groundbreaking opportunities to enhance productivity, creativity, and audience engagement—but also pose genuine threats to established roles, workflows, and creative cultures.

In his talk for American Marketing Association's AI series, CCO of MOCEAN Greg Harrison shares valuable insights into the practical application of AI, outlining essential strategies to future-proof teams, ensuring agencies remain at the forefront of creativity and innovation in this rapidly evolving era.

In this session, you’ll learn:

• The leading AI tools finding traction in the creative advertising space, with examples of what they can do

• How AI is already transforming creative roles in the agency space

• How agencies can establish creative-friendly AI policies, processes and employee training

• The legal obstacles to wider commercial acceptance of generative AI among entertainment and consumer brand clients

• The 4 key skills essential in the age of AI to keep humans at the center of creativity