CHEVY BOLT LAUNCH CAMPAIGN

DISNEY WORLD + GM

CCO, Director

Launching an electric car with disney magic.

Knowing MOCEAN's long history with Disney’s entertainment brands, Disney Corporate Alliances asked us to jump in on a brand partnership with General Motors to launch their new Chevy Bolt EUV. So how did we capture what these two iconic brands have in common? With a road trip powered by imagination.

Positioning Disney World as the ultimate vacation destination and the Bolt EUV as the ideal car to get there, it made sense to tell the story of a diverse set of Disney fans embarking on their adventures to the Magic Kingdom. connecting the magical features of the Bolt with the magic of the Disney brand along the way.

From campaign development, scriptwriting, and directing a 10-day shoot in Los Angeles and Orlando, to editing, music supervision, and visual effects with ILM, we executed and delivered the entire 35-asset campaign, as well as the official 15-minute car reveal film, in just over two months.

GUARDIANS OF THE GALAXY

STAR WARS

CAMPAIGN TEASERS

Read more about the making of this campaign in the press section.

CREDITS

MOCEAN

Greg Harrison, CCO/Director

Erica Coates, Executive Producer

Lauren Counter, Creative Director/Post

Sarah Glassberg, Associate Producer/Post

Jon Monson-Foon, ACD/Writer

Julie Pittman, Writer

Art St. Germain, Lead Editor

Ben Keedy, Editor

Sanaz Lavaedian, Music Supervisor

James Heth, Line Producer

Austin Sepulveda, Production Supervisor 

Chuck Ozeas, Cinematographer

Greg Jackson, Production Designer

My Linh Truong, VFX Producer

Tom Mahoney, VFX Supervisor | CoSA

Jeremy Moore, VFX Producer | CoSA

Eddie Pasquarello, VFX Supervisor | ILM

DISNEY ALLIANCES

Mindy Hamilton, SVP Global Partnership Marketing

Chris Lisciandro, VP Marketing Partnerships

Andy Staub, Director Marketing Partnerships 

Erick Mangali, Creative Director

Jennifer Roth, Account Manager