CURB YOUR ENTHUSIASM

HBO

ECD, Director

Making the social assassin a literal superhero.

After a 5-year hiatus, HBO wanted to make a big deal out of the return of Curb Your Enthusiasm, celebrating Larry as a Batman-like anti-hero. So we developed comedic concepts, scripts and Easter eggs to bring this premise to life.

We shot on the Universal back lot’s historic New York City set, in the shadow of Back To The Future's clock tower (a bucket list item for me). The spot is infused with numerous Easter eggs for super-fans, including nods to these classic episodes: The Larry David Sandwich, The Hero, Palestinian Chicken, Seinfeld, and a super-subtle nod to Mocha Joe (I'll Venmo you $20 if you can find it).

The spot was so successful, we reused the footage for one of the oddest cross-promotions ever: Larry joins DC's Justice League.

JUSTICE LEAGUE MASHUP

CREDITS

MOCEAN

Greg Harrison, ECD/Director

Danielle La Fortune, Executive Producer

Candace Reid, VP Client Partnerships

Jon Monson-Foon, Senior Writer

Lauren Counter, Senior Producer

Art St. Germain, Editor

Sally Hanson, Line Producer

Andrew Shulkind, Cinematographer

Marc Benacerraf, Production Designer

Tom Mahoney, VFX Supervisor | CoSA

HBO

Zach Enterlin, EVP, Marketing

Becca Schader, VP, Creative Services

Melora Soodalter, Creative Director

Jim Weiner, ACD

AWARDS

Clio Entertainment

Partnerships & Collaborations | Silver

Special Shoot Spot - Comedy | Bronze