HGTV BRAND CAMPAIGN

HGTV

CCO, Director

FINDING THE EMOTION AT THE HEART OF THE BRAND.

Through its dozens of interior design and renovation shows, HGTV has inspired personal connections to our homes for 30 years—honoring them not only as beautiful structures, but a place people live out the chapters of their life stories.

From the visually-driven script to the naturalistic production design, we set out to express what any viewer can relate to: that while every home is unique, the emotional attachment to it is universal.

This national spot triggered thousands of reaction videos on TikTok, with people of all ages in tears after watching it, saying it reflected their own memories of home. (I'm not crying, you're crying!)

Read more about making this spot on AdAge.

CREDITS

MOCEAN

Greg Harrison, CCO/Director

Olivia York, ACD Director/writer

Theresa Alexandria, Supervising Producer

Sarah Glassberg, Producer, Post

Sam Petersen, Creative Coordinator

Austin Sepulveda, Producer/Line Producer

Russ Taylor, Production Supervisor

Michael Smiy, Cinematographer           

Heidi Adams, Production Designer

Morgan DeGroff, Wardrobe Stylist     

Ryan Schwinke, Editor (:60)           

Dylan Gansen, Editor (:30)

Doug Salkin. SVP Post + Finishing

Ken Peltan, VP Post + Finishing

Scott Angel, Post Supervisor

Drew Nudi, Assoc. Post Supervisor

Brian Magill, Audio Mixer

Allan Giron, Colorist

HGTV

Karen Bronzo, CMO U.S. Network and News, WBD

Lauren Burack, SVP Marketing, HGTV

Crissy Shropshire, VP Brand Creative

Darchelle McCeary, Director, Production

Ruth Edlund, Production Manager

Gregory St. Amand, Art Director

Trent Thurman, Senior Designer

Valerie Carrillo, Sr. Writer/Producer

Brian Keenan, Design Director

Dan Platt, Creative Director