Greg Harrison // Last Week Tonight S4

LAST WEEK TONIGHT CAMPAIGN

HBO

ECD, Director

JOHN OLIVER AS THE HOOK FOR BRAND-LEVEL SYNERGY.

In one of my favorite campaigns from a longtime collaboration with HBO, the team and I crafted a promo for Last Week Tonight that evolved into a brand campaign with HBO's top shows.

Working with John Oliver and his EPs, we expanded on a simple premise: what if John showed up on the wrong HBO show sets? We explored dozens of scenarios across all of HBO’s returning shows until the stars finally aligned — literally and figuratively – with Game of Thrones, Silicon Valley, and Curb Your Enthusiasm signing on.

The more our scenes felt ripped from the shows, the funnier the punchlines would be. So we matched the look and feel of each in painstaking detail, including rebuilding the Game of Thrones throne room from scratch with the show’s original set plans.

The campaign went viral, with 50+ million organic views across social and over 5 million on YouTube alone, with the top comment calling it “one of the best promos for a TV show I’ve ever seen.”