Greg Harrison // The Simpsons Launch Campaign

THE SIMPSONS LAUNCH CAMPAIGN

FXX

ECD, Creative Director

A LAUNCH CAMPAIGN AS BIG AS THE BIGGEST TV DEAL IN HISTORY.

When FXX obtained the rights to the Simpsons catalog, their plan for a marathon of every episode ever, 24 hours a day for 13 days, was the perfect stunt.

Our challenge? Creating a marketing campaign that honored both the comedic standards of one of TV’s greatest shows and FXX’s youthful, out-there brand voice. Our insight? Maybe releasing such a deluge of entertainment wasn't such a good idea.

Cut to an epic teaser about the apocalypse: Once the world was obsessed with The Simpsons, society would collapse, wild dogs would run free, and nature would reclaim the land.

This led to extensions on social, including a fail video with Homer Simpson's head at each moment of impact (which led to a series of spot spanning four years), and a surreal riff on the classic opening theme song, which we created with the Silverlake Choir.