THE ULTIMATE COUCH CAMPAIGN

FXX

REINVENTING COUCH TECHNOLOGY FOR THE FAMILY GUY MARATHON.

In their quest for adult animation dominance, FXX nabbed the rights to every Family Guy from Adult Swim, and planned an 8-day Avoid Your Family Family Guy Holiday Marathon to celebrate.

So to redefine the show as part of the FXX brand, we started with the insight that FXX’s linear TV pedigree wasn’t outdated but in fact  a welcome simplicity in the age of streaming decision fatigue. 

To express this “set it and forget it” ethos in FXX’s uniquely offbeat, youthful brand voice, we turned to the infomercial genre to sell the item most in need of innovation in the bingeing age: the couch.

In three weeks, we created a 20-spot campaign to run throughout the 8-day marathon, adapting it into an evergreen campaign for use the rest of the year during their adult animation blocks.

MARATHON CAMPAIGN (20 SPOTS)

CREDITS

MOCEAN

Greg Harrison, CCO/Director

James Cobo, Strategy & Concept

Jon Monson-Foon, Head Writer

Olivia York, Greg Harrison, Additional Writing

Valerie Lopez, Executive Producer

James Heth, Line Producer

Alex Fymat, Production Designer

Thad Wadleigh, Cinematographer

Heather Pittman, Casting Director

Alexis Brodey, Post Producer

Shelby Martin & Erica Anastasi, Coordinators

Elaine Cantwell, ECD Design

Jennifer Holstein, VP Design

Nora Jurasits, Design Producer

Angie Yu, Design & Animation

Art Perez & Dave Eagle, VFX Compositors

Michael Zayas & Ben Keedy, Editors

Sam Chatterton & Phoebe Hendrix, Editors

Mateusz Milosinski, Colorist

Brian Magill, Mixer

FXX

Stephanie Gibbons, President of Marketing

Ethan Adelman, EVP, Content & Editorial

Tom Cropper, VP, Content & Editorial

AWARDS

Promax North America

Launch Interstitials | Gold

Art Direction & Design, Launch Interstitials | Gold
Syndicated Program Promo | Gold

Golden Trailers

Most Innovative For a TV/Streaming Series